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Change Management
Adoption Demystified
Why do some digital transformation projects succeed and others fail? Having completed hundreds of successful marketing projects, we at CapabilitySource, believe Change Management can make or break a digital transformation solution. Successful change happens with the use of an ADKAR-based change management approach that emphasizes change at the individual level.
Awareness. Desire. Knowledge. Ability. Reinforcement.
Imagine a workplace where team members are engaged around better business outcomes by improving the way they work. Team members openly brainstorm new ways of doing things and contribute new ideas. Team members feel energized by change and feel empowered to influence modern ways of doing things. Goals are quickly realized, and success is simple. Everyone is adaptable and celebrates success.
CapabilitySource can make this possible.
Conduct an ADKAR-readiness assessment to guide change management activities.
Monitor feedback during change management activities to stay on course.
Change Management Journey
In a business climate of increasing technology complexity and shrinking marketing budgets, marketing leaders often struggle to provide the high level of technology support their workers need. In-house technology administrators may be overwhelmed by end-user issues and training needs. They may struggle to introduce new technology features and fail to keep technology systems aligned with business processes.
Use Design Theory techniques and actives to ensure that impacted parties have a sense of ownership and skin in the game.
Clearly explain the tradeoffs between alternative solution approaches and involve impacted parties in solution approach selection.
Assemble a hand-picked team of influence leaders. Create personalized communication templates and a detailed Communication Plan. Gain input and approval from corporate communications stakeholders and executive buy-in.
Actively solicit feedback from impacted parties and respond to them quickly, accurately and personally.
Ensure dedicated, expert support and immediate response during and shortly after go-live to ensure that no user question goes unanswered and no user is neglected.
Provide ongoing, expert grade support for users and administrators to ensure a quick and accurate response to questions and issues.
Conduct three, six, and nine-month operational health checks and configuration refinements to uncover additional streamline and integration opportunities. Bring in expert grade assistance to ensure ongoing operational improvement and continual alignment with changing business procedures.
In a business climate of increasing technology complexity and shrinking marketing budgets, marketing leaders often struggle to provide the high level of technology support their workers need. In-house technology administrators may be overwhelmed by end-user issues and training needs. They may struggle to introduce new technology features and fail to keep technology systems aligned with business processes.
Use Design Theory techniques and actives to ensure that impacted parties have a sense of ownership and skin in the game.
Clearly explain the tradeoffs between alternative solution approaches and involve impacted parties in solution approach selection.
Assemble a hand-picked team of influence leaders. Create personalized communication templates and a detailed Communication Plan. Gain input and approval from corporate communications stakeholders and executive buy-in.
Actively solicit feedback from impacted parties and respond to them quickly, accurately and personally.
Ensure dedicated, expert support and immediate response during and shortly after go-live to ensure that no user question goes unanswered and no user is neglected.
Provide ongoing, expert grade support for users and administrators to ensure a quick and accurate response to questions and issues.
Conduct three, six, and nine-month operational health checks and configuration refinements to uncover additional streamline and integration opportunities. Bring in expert grade assistance to ensure ongoing operational improvement and continual alignment with changing business procedures.
The CapabilitySource approach to change management is practical, proven and people-centric.
Using this approach will accelerate user adoption and achievement of desired business outcomes like labor cost reduction, capacity increase, on-time delivery or cycle-time reduction.
People, Process, technology and Information (PPtI) are all important elements of change management but it’s the people that determine success or failure.
